The Wonderful Shameless Self Promotion… or not
Written on May 14, 2009 – 9:24 am | by Jorge Olson |
Are you afraid of promoting yourself ? Are you afraid that others will not like you because you are selling or marketing or promoting? What’s going on? For starters, most of these internet entries come from people that have great content on their websites and blogs, so promote it, otherwise people will never find out and benefit from that content.
In this article I will give you a new perspective on selling yourself. You see, self promotion is an impulse that started with survival, with a primal instinct of self preservation. Soon after it turned into a social skill that also required helping others to survive and strive in society in order to have more people helping each other and, yes, helping you.Self preservation started it all and now we have self promotion.
Now, you also have to remember that if you have a good product or a good service and people will benefit from it there is no shame in promoting it. After all, you are providing a solution.This single thing is the premise of this post. -If you provide value you need to promote it- This value can be with a product or service and it can also be form your advice, expertise, stories or blog posts. It is what I call “Unselfish Self Promotion”.
Unselfish Self Promotion means that you provide value first. You provide value to family, friends, stranger and even customers or prospects. You provide it in content, products, advice and friendship. When you do this you are promoting yourself whether you want it or not.
Jorge S. Olson is an author and keynote speaker on teamwork, leadership, marketing, social networking and self promotion. Jorge is professional motivational keynote speaker, entrepreneur and has a new book. You can find his latest self help book ‘The Unselfish Guide to Self Promotion” on Amazon.com